Pratt Norman / Identity + Motion + Web
Summary
Pratt Norman LLP is a premier Canadian entertainment and media law practice representing clients across North America. Their roster includes major film, TV, and gaming studios alongside individual writers, directors, musicians, and digital creators.
Scope
— Identity Design
— Motion Branding
— Web Design
Challenge
Most entertainment law firms rely on traditional, corporate visual identities that alienate the very creators they represent. Pratt Norman LLP needed a concept that commands absolute respect in a high-stakes courtroom while remaining approachable and modern to filmmakers, game developers, and artists.
SOLUTION
The design breaks away from old-fashioned legal styles and replaces them with a look inspired by the creative media industry. By combining premium dark neutrals with electrified yellow accents, and an easy-to-read font, the final concept positions the firm as a smart, hard-working partner for modern creators.
